Hey, I’m Scott.

I’m a marketing generalist who can help you grow your business and scale smartly.

Sometimes you simply need more leads or quality traffic and we can focus on that. Other times you may need to establish your credibility online, determine your value props, or streamline the customer experience.

Whatever it is, I can help determine where your bottlenecks lie and come up with a plan to fix them.

Expertise

    • Paid Search

    • Paid Social

    • Sponsored partnerships

    • Google Analytics (GA4)

    • Google Tag Manager

    • Mixpanel

    • Various CRMs

  • What types of content should we focus on for:

    • Your website

    • Your social accounts

    • Your outgoing content

    • Partnership/channel marketing

    • Email / SMS / Newsletter

    • Funnel optimization

    • Misc. website cleanup & optimization

    • Google Business Profile optimization (if relevant)

What I do

I’m good at viewing your business from a customer’s point of view. I can then turn insights into suggestions or action, depending on what makes the most sense.

That typically involves some level of determining:

  • Who the ideal customer is

  • How we can reasonably get in front of them

  • Why they would choose you and not a competitor

I want to focus mostly on what I’m confident is going to move the needle for you. It’s very easy to spend a lot of time and energy on things that won’t actually have a large impact.

Lastly, I like to bring a very direct and pragmatic approach.

Sometimes that means I can be a pain in the ass about making website changes or customer intake processes.

I bring a lot of intuition and expertise from my background in startups and a bootstrapped marketing agency. Let’s hop on a call and see if I can help you out.

Okay great - how do we work together?

That depends!

Different clients need different things and I will always tailor the plan to your needs. However, I’ve listed out a few common scenarios below for reference:

    • Perfect for: startups and small businesses that have a proven business model and just need to add more qualified customers

    • I spend a couple weeks:

      • Ensuring solid website tracking and conversion setup (GA4, GTM, maybe your CRM)

      • Building out or thoroughly optimizing an existing paid ad account (generally Google Ads, however for some business Meta or LinkedIn make more sense)

      • Launching ads with an agreed-upon budget

    • I’ll then monitor, adjust, and optimize the account over the following weeks and months as necessary.

    • Payment type: typically hourly with a hard cap. More up front, less as things get to running smoothly.

    • Perfect for: businesses that want general support but don’t have one clear need

    • This will typically look like 5-10 hours a week doing things like the following:

      • Creating and/or setting up a GA4 account

      • Optimizing existing paid ad campaigns

      • Implementing SEO best practices on your website

      • Potentially creating some written content, creating or optimizing LPs on your website

      • Working with your team or another freelancer to set up a Meta Ads campaign and optimize it ongoing

      • Creating or editing email campaigns or nurture follow-up

      • Cleaning up a CRM

    • Payment type: Either hourly with a hard cap each week, or retainer.

    • Perfect for: Startups that are building up a 0-1 marketing function

    • This typically looks like ~10 high quality hours per week where I can help determine what channels you should focus on and empower you and your team to accomplish your goals

      • I can get hands on with much of this work (analytics setup, paid search, etc.) however this approach works best if I can also set your team up for success, working with other teams or freelancers as needed

Testimonials

  • "Scott's an SEM wizard and can help with other projects as well. He's also very responsive and can work with small and big budgets."

    Jenni Friedman, VP Marketing at Ophelia

  • "Scott’s great with analytics and full funnel lead tracking, as well as well as collaborating with product teams to make sure it’s all working efficiently. He spearheaded our local strategy and launches… Plus, he’s always positive and a great person to work with in general."

    Lauren Cucinotta, VP Marketing at Roon

  • "Scott was our first employee at RL and worked with me for years. He is a very diverse problem solver & a great marketing strategist."

    Cory Farrugia, Owner & Founder Repair Lift